Our story

About ORA Charge

ORA Charge is a wellness brand rooted in science and first principles, dedicated to helping people live in harmony with their natural rhythms. We believe that timing matters just as much as what we do.

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The name

O’ for timing, Ra for the sun, Charge for energy

The name reflects our belief that timing matters: the O’, as in O’clock, symbolizes timing and circadian biology, and Ra honors the sun, the source of all forms of energy and life.

Charge channels this foundation into energy and efficiency. Just as every cell relies on charge to create energy and power life’s processes, our products are designed to restore that natural efficiency, helping your body run the way it was meant to.

We craft every product to optimize your circadian rhythm, recharge your energy, and optimize your well-being.

What we stand for

Respect light, not reject it

Our mission

To reconnect people with nature and the cues our bodies were designed to follow. By aligning with light, timing, and environmental signals, we help optimize sleep, energy, and hormonal balance.
We strive to make wellness intuitive, effortless, and grounded in the natural rhythms that support your body’s peak performance.
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What we do
ORA Charge isn’t just about products, it’s about a philosophy of light and timing. We design light tools that align with circadian biology:
- Red Light Therapy Belt
- Blue Blocking Glasses
- Blue Light Free Lighting
Our philosophy

We love the sun around here. We don’t demonize light because we understand its place in the circadian context: every wavelength serves a key pro-health role, and all wavelengths work together, synergistically.
We believe the human body evolved under full-spectrum sunlight as a circadian system designed to receive this light in proper alignment.
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Our promise
- To respect light, not reject it.
- To bring back ancient wisdom, now armed with modern science.
- To help you protect and rebuild your circadian rhythm, your vitality, health, and your life.